利用智能手机和云计算进行定向广告

2013 16th International Conference on Network-Based Information Systems Pub Date : 2013-09-04 DOI:10.1109/NBiS.2013.22

M. Durresi, Tamara Luarasi, I. Baholli, A. Durresi

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引用次数: 5

摘要

定向广告是一种将客户的购买偏好与不同供应商的潜在产品相匹配的有效方式。我们提出了一种应用程序架构，该架构使用智能手机和云计算，通过将客户的位置、偏好和价格范围与可用产品相匹配，向客户分发实时广告信息。我们对所提出的应用程序进行了测试，证明了它在定向广告中的适用性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Targeted Advertisement Using Smartphones and Cloud Computing

Targeted advertisement is an efficient way of matching clients' buying preferences with potential products from various vendors. We propose an application architecture that uses smart phones and cloud computing to distribute in real time advertisement information to clients by matching their location, preferences and price range with available products. Our tests of the proposed application show its applicability in targeted advertisement.

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2013 16th International Conference on Network-Based Information Systems

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