Y. Eliza, Safardi Safardi, Mayank Trianindi Untari, Syaiful Amri
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引用次数: 0
摘要
本研究旨在确定影响客户在Kota Pariaman的Syariah Mandiri银行选择产品行为的因素,这些因素仅限于文化,社会,个人和心理因素。本研究的人口是伊斯兰银行Mandiri Kota Pariaman的客户,分析所需的样本量为50人,其中使用的抽样技术是偶然抽样。假设检验,进行t检验,f检验,r检验。结果表明,文化和个人因素对巴黎曼迪利银行客户的产品选择行为有正向影响,而社会和心理因素对巴黎曼迪利银行客户的产品选择行为没有影响。
The Factors Affecting Customer Behavior of Choosing Products in Mandiri Shariah Banks in Pariaman City
This study aims to determine the factors that influence customer behavior in choosing products at Bank Syariah Mandiri in Kota Pariaman, which is limited to cultural, social, personal and psychological factors. The population in this study is customers of Bank Syariah Mandiri Kota Pariaman with a sample size required in the analysis of 50 people, where the sampling technique used was accidental sampling. Hypothesis testing, performed t test, f, and r. The results showed cultural and personal factors had a positive influence on customer behavior in choosing products at Bank Syariah Mandiri in Pariaman City, while social and psychological factors did not have an influence on customer behavior in choosing products at Bank Syariah Mandiri in Pariaman City.