全渠道购物对购买意愿的研究发展规划

2016 International Conference on Information Management and Technology (ICIMTech) Pub Date : 2016-11-01 DOI:10.1109/ICIMTECH.2016.7930335

V. U. Tjhin, B. S. Abbas, R. Kosala, Dyah Budiastuti

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引用次数: 1

摘要

全渠道的新概念启发研究者开发了一种消费者困惑模型来增加购买意愿。已有研究证明全渠道整合质量能够提高顾客满意度。作为一种创新，我们引入了全渠道整合作为一个调节变量，影响消费者对购买意愿的混淆。本文对全渠道整合作为电子质量服务的一部分进行了假设发展。本研究旨在探讨全渠道整合对消费者混淆对购买意愿的影响。此外，本研究探讨了消费者混淆购买意愿的前因，即e-口碑。本研究计划采用三个假设模型。这项研究的未来成果有望对商业、科学和社会做出重大贡献。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Development plan for research on omni-channel shopping to purchase intention

The new concept of omni-channel has inspired researchers to develop a model of consumer confusion to increase purchase intention. Previous studies were tested that the omni-channel integration quality can improve customer satisfaction. As a novelty, we introduced omni-channel integration as a moderating variable that influence consumer confusion to the intention of purchase. This paper constituted a hypothetical development about the proposed omni-channel integration as a part of the e-quality service. This proposed research aimed to explore the effect of consumer confusion towards purchase intention moderated by omni-channel integration. In addition, this study discussed about the antecedent of consumer confusion to the intention of purchase, namely e-WOM. Three hypotheses were modeled in this research proposal. The future results of this research were expected to be a significant contribution towards business, science, and society.

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2016 International Conference on Information Management and Technology (ICIMTech)

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