What does the title of the radio program lead to? On the question of the communicative function of the title

The title of the radio program is considered in the aspect of its perception by the addressee. The research material is fragments of the hyperradiotext of the program "Equals among the Firsts", including the title, annotation, announcements of the radio program, as well as comments from Internet users and survey data. The research was carried out in the following stages: searching for associations related to the name of the radio program; establishing a connection between the title and the topic of the program; identifying the actualization of the program title in the announcements of specific issues; analyzing the perception of the title of the radio program by the addressee. The author's communicative strategy of naming a radio program is defined in the case when the name does not have an informative function and hinders cognitive forecasting. A technique is proposed that allows the addressee to realize the connection of the title of the radio program with its subject matter. A certain type of title is considered, which serves as an impulse that allows the addressee, using a number of associative actions, to unravel all the meanings laid down by the author and read them.