STUDY OF CUSTOMER DEMAND FOR CLOTH MASKS DURING THE COVID-19 PANDEMIC AND AN AFFECTING THE PERFORMANCE: INSIGHT THE INDUSTRIAL ORGANIZATION THEORY IN MANAGEMENT RESEARCH

The Covid-19 pandemic caused by the SARS-CoV-2 virus caused the World Health Organization (WHO) to issue rules, one of which is the obligation to use masks for all people in public places. The study found that people who always wear masks during high exposures have a 70 percent lower risk of infection compared to those who don't wear masks, and evidence in other studies found that when wearing masks was strictly applied on long-haul flights, infected passengers did not transmit the virus to others on board. The Industrial Organization theory would conduct to explore; product, distribution, sales, price and performance. The research was drive within the quantitative and descriptive analytic design management research and the result was indicating that it must be easy to seller and be aware to deliver within the markets place.