Development of the customer centric data visibility framework for the enhancement of the trust of SME customers in cloud services

Cloud computing is a pervasive technology and platform in IT for several years. Cloud service providers have developed and offered different service platforms to accommodate different needs of enterprise subscribers. However, there still exists the situation of enterprise customers' hesitation and reluctance to deploy their core applications using cloud service platforms. The term data visibility has been widely used in the IT industry especially from ICT product and solution vendors. However, there is not any practice guideline, nor standard in industry to define this term. This paper defined the characteristic and dimensions of data visibility, from conceptual model to framework architecture of customer centric data visibility (CCDV) on cloud platform. It propose to apply CCDV as reference model or practice guideline on cloud computing service, with enhancement of data visibility which can earn the trust from enterprise customer in adopting public cloud service.