Design communication

Why is design communication so hard? We've all been in the situation: a room full of people, a usability test with clear problems and obvious outcomes. Yet the team can't agree on a design solution. Why does this happen? How can intelligent people disagree so strongly when looking at the same data?.This panel approaches a problem that has not been discussed much at CHI: the social interaction of the design process.Each of the four panelists, who have broad industry experience in consulting, in-house design centers, and academics, will each take a different position on this problem. Is this simply a matter of vocabulary, process, experience, or competence?.This panel will start off with brief statements by each panel member and then spend the majority of the session debating each panelists position. The last third of the session will be opened up to audience questions.