Fostering Creativity: Unveiling Kanazawa's Brand as a Creative City

The concept of creative cities has gained prominence as urban centers strive to harness cultural heritage and innovation for economic and social growth. This study critically analyzes the branding of Kanazawa as a creative city, exploring the intricate interplay between preserving its historical traditions and fostering a modern, innovative identity. Drawing on a multi-dimensional approach, this research qualitatively examines the challenges and opportunities inherent in branding Kanazawa as a dynamic hub of creativity. Through a comprehensive review of the literature and empirical insights, the study delves into the complexities of branding strategies, investigating how Kanazawa's rich cultural heritage, including traditional crafts and historical landmarks, contributes to its creative identity. The analysis explores the significance of positioning the city as an artistic nucleus while ensuring that embracing contemporary creative expressions remains central to its branding narrative. Furthermore, this research critically addresses the potential gentrification effect of heightened creative branding. The study examines strategies to mitigate displacement and ensure inclusive growth that benefits local communities. In conclusion, this research comprehensively explores branding Kanazawa as a creative city, highlighting the intricacies of balancing tradition and innovation. By addressing these complexities, Kanazawa can harness its unique attributes to establish a genuinely impactful and enduring creative city brand.