培育创意:揭开金泽作为创意城市的品牌

Prayudi, K. A. Ardhanariswari, N. Probosari
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引用次数: 0

摘要

随着城市中心努力利用文化遗产和创新促进经济和社会发展,创意城市的概念日益突出。本研究批判性地分析了金泽作为一个创意城市的品牌,探索保留其历史传统与培养现代创新身份之间复杂的相互作用。利用多维度的方法,本研究定性地考察了金泽作为一个充满活力的创意中心品牌所固有的挑战和机遇。通过对文献和实证见解的全面回顾,本研究深入探讨了品牌战略的复杂性,调查了金泽丰富的文化遗产,包括传统工艺和历史地标,如何有助于其创意身份。分析探讨了将城市定位为艺术核心的重要性,同时确保拥抱当代创意表达仍然是其品牌叙事的核心。此外,这项研究批判性地解决了潜在的高档化效应的创意品牌。该研究探讨了减轻流离失所和确保有利于当地社区的包容性增长的战略。综上所述,本研究全面探讨了金泽作为一个创意城市的品牌,突出了平衡传统与创新的复杂性。通过解决这些复杂的问题,金泽可以利用其独特的属性来建立一个真正有影响力和持久的创意城市品牌。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Fostering Creativity: Unveiling Kanazawa's Brand as a Creative City
The concept of creative cities has gained prominence as urban centers strive to harness cultural heritage and innovation for economic and social growth. This study critically analyzes the branding of Kanazawa as a creative city, exploring the intricate interplay between preserving its historical traditions and fostering a modern, innovative identity. Drawing on a multi-dimensional approach, this research qualitatively examines the challenges and opportunities inherent in branding Kanazawa as a dynamic hub of creativity. Through a comprehensive review of the literature and empirical insights, the study delves into the complexities of branding strategies, investigating how Kanazawa's rich cultural heritage, including traditional crafts and historical landmarks, contributes to its creative identity. The analysis explores the significance of positioning the city as an artistic nucleus while ensuring that embracing contemporary creative expressions remains central to its branding narrative. Furthermore, this research critically addresses the potential gentrification effect of heightened creative branding. The study examines strategies to mitigate displacement and ensure inclusive growth that benefits local communities. In conclusion, this research comprehensively explores branding Kanazawa as a creative city, highlighting the intricacies of balancing tradition and innovation. By addressing these complexities, Kanazawa can harness its unique attributes to establish a genuinely impactful and enduring creative city brand.
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