理解增强现实中的消费者感知价值——对营销活动的启示

{"title":"理解增强现实中的消费者感知价值——对营销活动的启示","authors":"Ma³gorzata Bartosik-Purgat, M. Ratajczak-Mrozek","doi":"10.4324/9781003204343-4","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":312079,"journal":{"name":"Competition, Strategy, and Innovation","volume":"38 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Understanding Consumer-Perceived Value in Augmented Reality – Implications for Marketing Activities\",\"authors\":\"Ma³gorzata Bartosik-Purgat, M. Ratajczak-Mrozek\",\"doi\":\"10.4324/9781003204343-4\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":312079,\"journal\":{\"name\":\"Competition, Strategy, and Innovation\",\"volume\":\"38 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-10-26\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Competition, Strategy, and Innovation\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.4324/9781003204343-4\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Competition, Strategy, and Innovation","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4324/9781003204343-4","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}