DEVELOPMENT OF MECHANISMS FOR UNIVERSITY GRADUATES’ EMPLOYMENT BY MODERNIZATION OF EDUCATIONAL COMMUNICATIONS

The objective of this article is to evaluate the implementation of different communicational mechanisms for effective graduates’ employment on the example of Udmurt State University as a participant of the program “Priority-2030”. The traditional and innovative universities’ forms of this activity are considered in the article. Innovative practices develop practice-oriented learning through cooperation between stakeholders, which present internal and external environment of universities. Educational policy of Udmurt State University aims at developing new formats of career planning including the use of digital services, professional scholarships, and trainings in organizations of the real sector of economy. The necessary component of this policy is the professional guidance by engagement in research and projective activities. The student survey demonstrated existence of some issues of contemporary higher education, such as low level of collaboration between universities and future employers, lack of demands for graduates, and disconnection between the content of educational programs and requirements for employee’s professional qualifications on the labor market. In the students’ opinion, the practical experience and professional training in organizations is one of significant factors of successful employment. Interviews with university employee revealed that traditional passive forms of graduates’ employment are mostly used: self-employment and informational work with students. The program “Priority-2030” has opened opportunities for innovative forms of employment by partnerships with organizations, creating consortiums with different agents. These opportunities motivate university administrations to transform internal communications and apply new approaches to the design of educational programs.