An introduction to A Research Agenda for Event Impacts

Researchers who focus on event studies or event management seek ways to explore how events impact on places, communities, and the environment (Armbrecht et al., 2019; Getz and Page, 2020; Maguire, 2020; Mair, 2019; Preuss, 2007b; Rojek, 2013; Wise and Harris, 2017, 2019). Events research draws inspiration from and builds on a wide range of interdisciplinary approaches across the social sciences, physical sciences, arts and humanities, and business and management literatures (see Andrews and Leopold, 2013; Van Niekerk, 2017). Events today play a key role in planning and development decisions, and they contribute to image formation and place brands, because in many cases when an event is hosted, people recognize the event and use it to associate it with places (Cudny, 2020; Hahm et al., 2019). All events have or create an impact, which leaves an impression on people, places, and/or environments. The timeliness of this book is a chance to reflect on how different experiences are measured and managed (Biaett and Richards, 2020).