{"title":"Freshdirect:扩张策略","authors":"Timothy M. Laseter, D. Chatterjee","doi":"10.2139/ssrn.911462","DOIUrl":null,"url":null,"abstract":"The Big Apple has been just the place for a direct home-delivery business like FreshDirect. Now the company wants to use the additional capacity in its meat-processing facility to expand into national competition. The description of the beef supply chain in the case helps students analyze the best way for FreshDirect to take on a \"big boy\" like Omaha Steaks and provide service to restaurants.","PeriodicalId":409545,"journal":{"name":"EduRN: Economics Education (ERN) (Topic)","volume":"52 11 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2008-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Freshdirect: Expansion Strategy\",\"authors\":\"Timothy M. Laseter, D. Chatterjee\",\"doi\":\"10.2139/ssrn.911462\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The Big Apple has been just the place for a direct home-delivery business like FreshDirect. Now the company wants to use the additional capacity in its meat-processing facility to expand into national competition. The description of the beef supply chain in the case helps students analyze the best way for FreshDirect to take on a \\\"big boy\\\" like Omaha Steaks and provide service to restaurants.\",\"PeriodicalId\":409545,\"journal\":{\"name\":\"EduRN: Economics Education (ERN) (Topic)\",\"volume\":\"52 11 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2008-10-21\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"EduRN: Economics Education (ERN) (Topic)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2139/ssrn.911462\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"EduRN: Economics Education (ERN) (Topic)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.911462","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Big Apple has been just the place for a direct home-delivery business like FreshDirect. Now the company wants to use the additional capacity in its meat-processing facility to expand into national competition. The description of the beef supply chain in the case helps students analyze the best way for FreshDirect to take on a "big boy" like Omaha Steaks and provide service to restaurants.
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