İletişim Temalı Turist Rehberliği Çalışmalarının Biblioshiny Programı İle Bibliyometrik Analizi

Purpose and Importance: The aim of this research is to analyze the communication themed articles in the field of tourist guiding and published between the years of 1988 - 2020 with the method of bibliometric analysis and using different parameters and to contribute to tourist guiding literature and Methodology: Within this scope, “tour guide” + “communication” keywords have been searched in Web of Science database and 318 articles published in 256 different journals until 2020 have been detected. For the analysis of the findings, open source RStudio Version (1.4.1717) program and “biblioshiny for bibliometrix” application which is a R program tool have been used. Findings: As a result of the research, it has been found out that mostly customer satisfaction, performance of tourist guides, communication technologies-based guide applications, virtual reality, destination image, destination marketing etc. topics have been researched in communication-themed tourist guiding studies. It has been noticed that there is a difference between the journals in which the researches have been published most and the most-referenced journals and this difference is resulted because communication-themed tourist guiding researches are done by mostly the researchers working in fields of studies which are other than tourism - tourist guide fields. Originality/Value: It has been found out that relevant researches evolved from communication to social media communication, from reality to virtual reality over the years. In addition, findings have been analyzed according to Lotka’s law and it has been inferred from this analysis that communication-themed tourist guiding literature is inadequate and needs to be improved.