{"title":"品牌个性与顾客自我形象一致性对品牌资产和购买行为的影响研究——以网上食品购物渠道为例","authors":"Jee Yeoun Chae","doi":"10.37379/jksir.2022.72.10","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":261189,"journal":{"name":"Journal of The Korean Society of Illustration Research","volume":"75 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"A Study on the Effect of Consistency between Brand Personality and Customer Self-image on the Brand Equity and Purchase Behavior - Focusing on online food shopping channel -\",\"authors\":\"Jee Yeoun Chae\",\"doi\":\"10.37379/jksir.2022.72.10\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":261189,\"journal\":{\"name\":\"Journal of The Korean Society of Illustration Research\",\"volume\":\"75 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-09-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of The Korean Society of Illustration Research\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.37379/jksir.2022.72.10\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of The Korean Society of Illustration Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.37379/jksir.2022.72.10","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
A Study on the Effect of Consistency between Brand Personality and Customer Self-image on the Brand Equity and Purchase Behavior - Focusing on online food shopping channel -