Research on the Strategic Posture Analysis Model and Development Approach for Chinese Tourism Market The Case Study of Hubei Province

During the last three decades since the implementation of the Open Door policy, the tourism industry in Hubei Province has experienced rapid development with the great support and emphasis from government. The year of 2009 is the final year to implement the “Eleventh Five-Year Plan” and also the most critical year for government to increase 4 trillion yuan investment in infrastructure to expand domestic demand, which makes local tourism market in China witness significant opportunities and intense competition. This paper applies the Boston Consulting Group (BCG) matrix method to establish an analysis and forecasting model of national tourism market development trend based on researching 31 regional tourism industries’ market shares, growth rates and revenue of local tourism industry contributed to local GDP. Then the paper analyzes the current status, competitive advantages & disadvantages, and strategic posture of Hubei tourism market; and finally proposes strategic approaches which could promote further development of tourism market in Hubei and enhance its comprehensive competitiveness.