影响印尼消费者对电子货币认知的因素(利益、信任、自我效能、易用性、安全性)

Dinna Fatmy Pratiwi, C. Dewi
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引用次数: 2

摘要

本研究基于支付系统技术的发展,它取代了使用现金作为交换媒介进入非现金系统。电子货币作为一种非现金系统,通过增加工具和非现金渠道的使用,实现了少现金社会。然而,政府已经制定了一项规定,要求使用电子货币的各种成本。由于电子货币的使用似乎是受到规则的强迫,因此,消费者可能对它有不好的看法。因此,本研究旨在了解影响印尼消费者对电子货币认知的因素。本研究采用定量方法,并结合描述性和因果性研究。本研究使用的变量为利益(X1)、信任(X2)、自我效能(X3)、易用性(X4)、安全性(X5)和消费者感知(Y)。样本为400名受访者,采用非概率抽样技术,包括目的抽样和滚雪球抽样。数据分析采用多元线性回归。研究发现,自我效能感和部分安全感对印尼消费者对电子货币的认知影响不显著,而部分显著影响的因素是利益、易用性和信任。然而,与此同时,利益(X1)、信任(X2)、自我效能(X3)、易用性(X4)和安全性(X5)这四个因素都显著影响了印尼消费者对电子货币的感知(Y)。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Factors (Benefits, Trust, Self-Efficacy, Ease of Use, Security) Affecting Consumer’s Perception on E-Money in Indonesia
This research based on the developments of technology on payment system which replaced the use of cash as a medium of exchange into the non-cash system. The use of e-money as a non-cash system was made to actualize less cash society by the increase of the use of instrument and non-cash channel. However, the government had made a rule by required various costs to use e-money. As the used of e-money seemed forced by a rule, therefore, costumers might have a bad perception toward it. Hence, this research made to know the factors that affected costumers’ perception toward e-money in Indonesia. The method used in this research was quantitative method with type of descriptive and causal research. The variables used in this research are benefits (X1), trust (X2), self-efficacy (X3), ease of use (X4), security (X5), and consumers’ perception (Y). The samples are 400 respondents and using the technique of non-probability sampling which covered purposive sampling and snowball sampling. The data analysis was using multiple linear regressions. The research showed that the factor of self-efficacy and security in partial didn’t significantly affect the consumers’ perception toward e-money in Indonesia, while the factors that significantly affected partially are factors of benefits, ease of use, and trust. However, simultaneously, all factors of Benefits (X1), Trust (X2), Self-efficacy (X3), Ease of Use (X4), and Security (X5) significantly affected consumers’ perception (Y) toward e-money in Indonesia.
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