The Construction of Performance Evaluation Index System for Rural Tourism Poverty Alleviation

As a new poverty alleviation model, rural tourism has become one of the important weapons in the current fight against poverty. In practice, due to the difficulty in defining the cost-effectiveness of rural tourism projects and the difficulty in measuring poverty alleviation performance, it is urgent to establish a scientific rural tourism poverty alleviation performance evaluation index system. Based on the central poverty alleviation guidance document, this paper uses fuzzy quantitative models and mature measurement models to quantify quantitative and qualitative indicators respectively, and initially establishes a set of indicator systems specifically for the performance evaluation of rural tourism poverty alleviation. Taking Gulin County, Luzhou City, Sichuan Province as an example, based on this indicator system, the rural tourism performance score of Gulin County is 72 points, and its tourism poverty alleviation performance is good, which shows that the development of rural tourism has a great role in promoting poverty alleviation in Gulin County. The government should increase its support for the development of tourism poverty alleviation and maximize the effectiveness of rural tourism in poverty alleviation. 1 Summary of Research on Performance Evaluation of Rural Tourism Poverty Alleviation In 1991, the British Ministry of International Development first proposed the concept of PPT (Pro-Poor Tourism), which means tourism beneficial to the development of the poor. Zhang Wei. based on the economic and non-economic impacts of the poverty alleviation and development of tourism on the poor, the benefits and development of the poverty alleviation effects of the tourism poverty alleviation were carried out from three aspects: actual effects, perceived effects, and sustainability of effects Evaluation. Tourism poverty alleviation performance evaluation research methods can be divided into qualitative and quantitative categories. In the mid-1970s, American operations researcher T.L.saaty formally proposed the analytic hierarchy process (AHP) to provide guidance for solving multi-objective, multi-criteria or complex decision-making problems without structural characteristics. Li Li and Haixia Bi used field surveys and focused on the perspectives of local residents 'micro-evaluation to use factor analysis to extract several tourism poverty alleviation assessment variables as main factors such as the perception of local residents' participation in utility and anticipation of tourism poverty alleviation. It can be concluded from the research on the above related literatures that, although China's rural tourism research has entered the development stage, and research on performance evaluation indicators has remained on quantitative analysis and qualitative The scoring of indicators is greatly affected by subjectivity. Based on existing assessment methods, this article tries to build a scientific, effective, qualitative and quantitative evaluation system based on this, in order to provide reference for related research. 2 Design of Tourism Poverty Alleviation Index System 2.1 Structural Standards of the Index System The first-level indicator is the dimension and direction of the assessment. It focuses on the important strategies and instructions issued by the state and relevant departments. The second-level 2020 International Conference on Social and Human Sciences (ICSHS2020) DOI: 10.38007/Proceedings.0000212 ISBN: 978-1-80052-000-4 1145 indicators are: The basic indicators are the expansion and extension of the evaluation dimension, focusing on the goals and completion of the project; the third-level indicators are specific indicators,which can directly reflect the effectiveness of a specific activity. 2.2 Construction of Indicator System Table 1 Table of performance evaluation system indicators for rural tourism poverty alleviation First-level indicators Secondary indicators Tertiary indicators Determine standards Data Sources Comprehen sive Performance Economic benefits Tourism industry's share of local GDP /% Sichuan Province Luzhou Statistical Yearbook Per capital disposable income of rural residents / 10,000 yuan Nationwide Rural accommodation catering turnover / 100 million yuan Sichuan Province Gulin County Statistics Bureau Social benefit Poor people transfer employment / person Nationwide Gulin County Poverty Alleviation Office Village clinics Luzhou Statistical Yearbook Urbanization rate /% Ecological Benefits Proportion of days with good air quality /% National standard Gulin County People's Government Forest cover rate/% Poverty Number of poor villages Negative index Sichuan News Network Poverty incidence /% Improveme nt of people's livelihood Number of relocated households / households in poor villages Nationwide Gulin County Poverty Alleviation Office Rural power grid reconstruction villages / a Food and clothing value Gulin County Civil Affairs Bureau Rural residents' minimum guarantee rate /% Tourist facilities Tourism infrastructure and public services Completion of Tural Highway / km Nationwide Gulin County Transportation Bureau Newly built, rebuilt tourist toilets / seats Travel security Training number / person Product format Sightseeing Number of passengers received Nationwide Gulin County Government Work Report Experience of cultural tourism projects Whether it can provide tourists with sensory, behavioral, thinking and emotional experiences Travel Catering Accommodation Number of 2 Star Country Hotels / Farmhouses / A Nationwide Travel goods Number of new poverty alleviation products per year Sichuan Province New tourist poverty alleviation demonstration villages per year Policy Support Capital investment Financial special poverty alleviation funds account for general public budget revenue /% Indicator with reasonable value range Gulin County Government Work Report Policy Implementation Government support policies and coordination mechanisms Does the local government have a policy and coordination mechanism for rural tourism development? Policy promotion and implementation efforts Whether the policy is well publicized and implemented 3 Evaluation of Tourism Poverty Alleviation Index 3.1 Assignment of Quantitative Indicators Because the collected raw data of the quantitative indicators have significant differences in