Exploring Backlinks Profile in Defining Metrics for Enhancing University Websites Visibility Ranking

Webometrics Ranking focuses on the Open Access Initiative, where the web content impact/visibility category has the greatest weight. As webometrics committee does not publish the exact formula on visibility ranking calculation, authors conducted an in-depth exploration of the factors that affect the visibility assessment. Authors crawl data on the best three university in the world, best three and three lowest visibility ranking in Indonesia using Ahrefs tools. The exploration results found that universities with high DR and UR also have high visibility ranks. The backlinks are distributed quite a lot and consistently in the URL rating of 21–90 (for the best three visibility rank in Indonesia's and world's universities) while the three lowest has a URL Rating distribution of 11–20. On the other hand, most of the referring domains that refer to Indonesian universities are carried out by the press channels of Tirto and Tribunnews.