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引用次数: 1
摘要
“如果你不能说服他们，那就迷惑他们。”简而言之，这是沃顿商学院(Wharton School)营销学教授j·斯科特·阿姆斯特朗(J. Scott Armstrong)近来冷酷地给同行学者的建议。他的研究证实了他所说的福克斯博士假设:“来自收件人专业领域的合法来源的难以理解的通信将提高收件人对作者能力的评价。”
"If you can't convince them, confuse them." Simply put, this is the advice that J. Scott Armstrong, a marketing professor at the Wharton School, coolly gives his fellow academics these days. It is based on his studies confirming what he calls the Dr. Fox hypothesis: "An unintelligible communication from a legitimate source in the recipient's area of expertise will increase the recipient's rating of the author's competence."
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