Analysis Factors Influencing Gen Z on Investment Decisions of Cryptocurrency in Indonesia

This research aims to discover the factors influencing Gen Z on investment decisions of cryptocurrency in Indonesia. Nowadays, cryptocurrency has become famous as most of Indonesian citizens interested to invest in cryptocurrency. Despite the fact that cryptocurrency fluctuates riskier than other instruments, many people still decide to invest in cryptocurrency, including Gen Z. The method used for this research is qualitative with semi-structured interviews conducted to collect data. Semi-structured interview provides more exploratory and inclusive answers from the respondents to support this research. This research contributes to giving more knowledge and insight particularly about the factors influencing the Gen Z on investment decision in cryptocurrency. The results of this research have shown many factors can influence people to decide investing in cryptocurrency, such as investing in cryptocurrency can generate more profit, 24-hour market, and its fame causing a sense of FOMO (Fear of Missing Out) which are related to the Theory of Behavioral Finance. There are some other factors such as community with other investors, influencers in social media, and people around. Those factors are related to the Herding Theory where people are likely to follow other investors’ analysis rather than doing their own research and analysis. These findings propose that investors, especially Gen Z, should improve their self-control as well as investment analysis to decide their investments in cryptocurrency. Further research can explore other factors that may be influential by using quantitative method and by giving out questionnaires to reach out more respondents outside Jabodetabek or even outside Indonesia.