The role of marketing in promoting the profession of architecture: The environment of Iraqi architectural offices is a case study

All Marketing has a major role in professional practice, especially in architectural professing. The marketing provides a great benefit to the architect, especially if he develops this profession. Day by day, The architectural profession is becoming more competitive, as it needs to learn more about advanced marketing techniques. many architects are follow the old ways of gaining customers' reputation, and these methods do not correspond to the era of modernity in the architectural business environment and preparing competitors .So the problem surfaced(Lack of adoption of marketing as an important factor in the success of architectural offices, therefore it is necessary to search for the concept of marketing and what its plans and it’s strategies ) ,The research goal is "searching for the concept of marketing and determining what it’s plans and it’s strategies", Research hypothesis: "a successful marketing plan means getting more customers and thus more profits”. So must be three-stage approach, first: building a theoretical framework on marketing plans and strategies. Second: applying the vocabulary of the theoretical framework to an elected sample of architectural offices. Third: analyzing the results and extracting the conclusions, to conclude that there is a lack of awareness on the importance of marketing in the architectural business environment in Iraq, and the adoption of marketing as a method between offices and architectural companies to increase customers and thus increase profits.