Strategi Komunikasi dalam Mensosialisasikan Program Website Layanan Aspirasi dan Pengaduan Online Rakyat

The lack of effective communication by the government in socializing the LAPOR program has resulted in this program not being used optimally by the community. Therefore, this study aims to analyze the communication strategy used in socializing the LAPOR program in Pematang Siantar City, North Sumatra. This study uses a qualitative approach with data collection techniques in the form of interviews, literature studies, and observations. The results of the study indicate that there are five communication strategies that can be used in socializing the LAPOR program, namely: (i) utilizing social media such as Facebook, Twitter, and Instagram as media for socializing the LAPOR program; (ii) organizing an exhibition about the LAPOR program so that it can be shown how to use the LAPOR program; and (iii) providing training on how to use the LAPOR program. This training can be carried out in collaboration with village and sub-district officials so that they can assist in socializing the LAPOR program to the community; (iv) placing banners and banners regarding the LAPOR program in strategic places such as on main roads, city centers, and other public places; and (v) conducting roadshows to various areas in Pematang Siantar City. In this roadshow, the government can provide information about the LAPOR program and its benefits. Active government involvement and community participation are critical to the success of the LAPOR program. Through the use of the right strategy, it is hoped that the LAPOR program can continue to grow and provide benefits to the community.