Multi-criteria Policy Model in the Development of Cayenne Chili Commodities in Ponorogo Regency

Cayenne chili is one of the horticultural crops that has an important role in increasing Indonesian state income. Several factors affect the harvested area of cayenne chili to be volatile so it affects farmers in the cayenne chili commodity business. This study aims to design a strategy for developing cayenne chili agribusiness in Ponorogo Regency. The Multi-criteria Policy method is use to determine the development strategy using scenarios, policies, criteria and actions. The results of the analysis show that the strategy for developing cayenne chili agribusiness in Ponorogo Regency can be developed by looking at the policy paths on the demand side / needs of farmers, namely 1) Development of product promotion, 2) Development of agricultural protection, and 3) Agricultural agribusiness development. While the supply side/government programs are 1) Development of plant protection, 2) Development of food crops and organic horticulture, and 3) Development of hatcheries/nursery.