Projecting health: community-led video education for maternal health

We present a qualitative study of Projecting Health, a public health project we deployed in rural Uttar Pradesh (India) to address persistently high maternal and infant mortality rates. This project is based on our model of Community-led Video Education (CVE), which leverages community resources for the generation, dissemination, and assimilation of visual media. We use the lens of information flows to examine how our instantiation of CVE enables the translation of globally approved health care norms to local household practices. We also demonstrate how CVE allows for integration with current community practices, existing state-supported health care infrastructure, social and patriarchal structures, and power dynamics within our target populations to drive community participation.