COMPARATIVE REVIEW OF USING EMOJIS IN RUSSIAN AND CHINESE NEW MEDIA

In the modern world, the means of communication have changed dramatically. Mass media and various media forms of messaging have significantly impacted the content and dissemination of traditional linguistic messages and messages containing symbols, leading to the overall development of research in this direction in various branches of science. The emergence of new media is based on the development of the Internet and communication technologies. In this regard, the uniqueness of the culture of new media is explained by the enrichment of corresponding features of the Internet culture, which has specific properties. As an integral element of the new media culture, Internet emojis represent a characteristic communication feature in the new media era. Emojis are visualization-based online linguistic symbols consisting of signs, words, pictures, videos, and other elements. The rapid development of new media has led to online emojis becoming a new way of expression, used daily in communication by Internet users. This article briefly reviews the research on emojis, collects certain information from the Internet about their use, and studies the facts of the origin and development of emojis. It reveals the similarities and differences in emoji usage on Russian and Chinese Internet platforms. For the study of symbolic characteristics of the new media culture, emojis are studied from the lingua-cultural perspective. The study shows that new media's digital and interactive communication capabilities have significantly influenced people's lifestyles and interpersonal interactions, creating socio-linguistic institutions and influencing linguistic and cultural representations. The everyday use of emojis by users of new media in the Russian and Chinese online communities is the result of the development of new media technologies and, at the same time, reflects the influence of globalization and Western culture. Cultural differences between the Chinese and Russian peoples, in turn, manifest themselves in the difference between user preferences and lead to the formation of peculiar trends in the use of emojis.