积极影响抵消选择过多的消极影响

ERN: Intertemporal Consumer Choice; Life Cycle Models & Savings (Topic) Pub Date : 2009-07-06 DOI:10.2139/SSRN.1430542

Alice M. Isen, Guergana Spassova

{"title":"积极影响抵消选择过多的消极影响","authors":"Alice M. Isen, Guergana Spassova","doi":"10.2139/SSRN.1430542","DOIUrl":null,"url":null,"abstract":"Results from two studies show that positive affect reduces the negative consequences of choice overload on the consumer choice experience and on satisfaction with the chosen option. In study 1, these effects were observed in an on-line consumer choice setting. Study 2 was conducted in the presence of the actual products and extended these results to measures of post-sampling satisfaction and consideration set for purchase.","PeriodicalId":175023,"journal":{"name":"ERN: Intertemporal Consumer Choice; Life Cycle Models & Savings (Topic)","volume":"44 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2009-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Positive Affect Counters the Negative Effects of Choice Overload\",\"authors\":\"Alice M. Isen, Guergana Spassova\",\"doi\":\"10.2139/SSRN.1430542\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Results from two studies show that positive affect reduces the negative consequences of choice overload on the consumer choice experience and on satisfaction with the chosen option. In study 1, these effects were observed in an on-line consumer choice setting. Study 2 was conducted in the presence of the actual products and extended these results to measures of post-sampling satisfaction and consideration set for purchase.\",\"PeriodicalId\":175023,\"journal\":{\"name\":\"ERN: Intertemporal Consumer Choice; Life Cycle Models & Savings (Topic)\",\"volume\":\"44 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2009-07-06\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"ERN: Intertemporal Consumer Choice; Life Cycle Models & Savings (Topic)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2139/SSRN.1430542\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"ERN: Intertemporal Consumer Choice; Life Cycle Models & Savings (Topic)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/SSRN.1430542","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 1

摘要

两项研究的结果表明，积极影响减少了选择过载对消费者选择体验和选择满意度的负面影响。在研究1中，这些影响是在在线消费者选择设置中观察到的。研究2是在实际产品的存在下进行的，并将这些结果扩展到抽样后满意度和购买考虑集的测量。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Positive Affect Counters the Negative Effects of Choice Overload

Results from two studies show that positive affect reduces the negative consequences of choice overload on the consumer choice experience and on satisfaction with the chosen option. In study 1, these effects were observed in an on-line consumer choice setting. Study 2 was conducted in the presence of the actual products and extended these results to measures of post-sampling satisfaction and consideration set for purchase.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

ERN: Intertemporal Consumer Choice; Life Cycle Models & Savings (Topic)

自引率

0.00%

发文量