Stock Trading in the Digital Age: Speed, Agency, and the Entrepreneurial Consumer

For the purpose of this chapter, we use the distinction between the kinematic and the entrepreneurial investor largely as an analytical tool to emphasize the most salient features of the online investing experience as it evolved over the last ten or so years through the emergence of the Internet. In the next section we will first discuss the kinematic investor, with a focus on the speed of money, and the aesthetics of investing. Then we describe the entrepreneurial investor before we conclude with some thoughts on how the notion of the entrepreneurial investor can be seen as part of a more general emergence of the entrepreneurial consumer. We draw on a longitudinal set of interviews with online investors to illustrate key points.