电子零售的前景:对印度零售业的深入研究

G. Kakkar
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引用次数: 0

摘要

互联网媒体的引入极大地改变了当今消费者的购买行为。互联网服务是零售业发展和扩大目标市场、扩大客户群、延伸产品线、提高成本效益、增加消费者沟通和提供定制服务的独特平台。不断变化的生活方式和繁忙的日程安排帮助开发了一个24小时× 7天无麻烦的网上购物窗口。就连农村地区也在Naptol.com、e-bay等在线零售门户网站上注册了巨额在线购物。比如snapdeal.com等。本文试图确定目前以及未来的前景电子零售一般和特别。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Prospects of E-Retailing: An In-Depth Study of Indian Sector
Tremendous changing paramedics of today’s consumer buying behavior got an edge by the introduction of internet media. Internet serving acts as a unique platform for retailing industry to grow and broadening target markets, enhancing customer base, extending product line, being cost effective, increasing consumer communication and delivering customize services. Continuous changing life-style and over busy schedules helped developing a 24 hours x 7 days hassle free internet shopping window. Even rural areas are registering huge online purchase on online retail portals like Naptol.com, e-bay.in, snapdeal.com etc. The paper attempts to identify the present as well as future prospects of E-retailing in general and in particular.
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