Design and Development of “Easily Investing at School” Platform Based on Blockchain Technology to Help College Students Start Their Own Businesses

Under the new normal of economy, entrepreneurship is undoubtedly an essential factor in promoting the sustainable development of China’s economy. College students, as a powerful backup force in the entrepreneurial army, have always played an important role, but the problem of financing is the market pain point of college students’ entrepreneurship in China. Through comparative analysis of domestic and foreign direct financing platforms, it is found that there are not many special financing businesses for college students, and the demand for college students’ entrepreneurship financing is difficult to be met. This paper innovatively proposes a direct financing simulation platform named “Easily Investing at School”, which enables college students to start their own businesses by using blockchain technology and smart contracts to reduce information asymmetry and improve financing efficiency. The platform is mainly aimed at college students’ entrepreneurial groups, providing simulated financing opportunities for different types of college students’ innovative entrepreneurs. In the platform, users simulate financing activities with low financial risk, creating a good and safe entrepreneurial environment for promoting the transformation of college students’ entrepreneurial projects. At the same time, the platform provides in-vestors with a channel to find potential investment projects, which is conducive to cultivating college students’ awareness of investment risk management and accumulating investment experience.