A Study Of Indian Private And Public Sector Banks With Special Reference To Impact Of Post Merger And Acquisition Venture On Liquidity And Profitability

This study was directed to assess the impact of merger and acquisition activities on the performance of Banks in India. The paper reviews the trends in M and A’s in Indian banking and then impact of M and A’s has been studied. The study covers the area of performance evaluation of M and A’s in Indian banking sector during the period pre and post period of six years of Merger and Acquisition activity. The paper studied the post merger financial performance of merged banks with the help of financial parameters. The study recommended that policies and strategies instituted by management, for instance the credit policy, should be re-visited in order to enhance internal and external operations, the logistical framework support should be improved; a more comprehensive approach to integrated marketing communications mix should be put in place in the promotion of the Bank’s existing and added products so as to gain more market share.