教育是否影响千禧一代的网上冲动购买?

Ambica Prakash Mani, V. M. Tripathi
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引用次数: 0

摘要

网上买卖媒介的普及程度和接受程度在普及程度和广泛程度上都有所提高,遍及全国各个角落。网上的冲动购买行为也出现了类似的上升趋势。冲动或冲动购买是计划外的,通常是在几秒钟内完成的,而这些刺激通常是不可控的。毫无疑问,在过去的几年里,在线媒体作为一个购买平台的曝光率和倾向显著增加,尤其是在y一代中,这一增长尤其值得注意。今天,这一受过良好教育的年轻群体有资格成为营销人员的重要细分市场。这篇研究论文探讨了教育对当今千禧一代在线冲动购买行为的影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Does Education Affect the Online Impulse Buying in Millennials?
The popularity and acceptance of online medium for buying and selling has increased both in terms of popular acceptance and widespread reach in every nook and corner of the country. A similar rise has been observed in the tendency of online impulsive buying behaviour too. Impulsive or impulse buying is unplanned and often done in a fraction of second over some human stimulus that is usually uncontrollable. There is no doubt to the fact that the exposure and inclination towards online medium as a buying platform has increased significantly over the last few years amongst all and its rise is particularly noteworthy in the generation Y. Today this young and well educated group qualifies to be an important segment for marketers. This research paper explores the impact of education over online impulsive buying behaviour in millennials of today.
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