经销商网络框架下合作伙伴合作的基本原则

PROCEEDINGS OF THE VI INTERNATIONAL SCIENTIFIC-PRACTICAL CONFERENCE «INNOVATIVE TECHNOLOGIES IN SCIENCE AND EDUCATION» (ITSE-2018) Pub Date : 2018-09-05 DOI:10.23947/ITNO.2018.1.102-105

Y. Tsarev, D. Melnikov

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引用次数: 0

摘要

探讨了农业机械制造企业单一经销商网络框架下合作伙伴合作的基本原则。形成经销商网络创建的主要目标。统一经销被认为是替代现有农机厂、农机维修企业。本文考虑了经销商网络代表的职责，即:区域总经理、官方经销商、官方商务代理、制造商在面对销售和营销服务时的职责。

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THE BASIC PRINCIPLES OF COOPERATION OF PARTNERS IN THE FRAMEWORK OF THE DEALER NETWORK

The article discusses the basic principles of cooperation of partners in the framework of a single dealer network of the manufacturer of agricultural machinery. The main goal of dealer network creation is formed. The unified dealership is perceived as a replacement of existing agricultural Plants, agricultural Machinery and repair enterprises. The article considers the duties of the representatives of the dealer network, namely: the General Director for the region, the official dealer, the official commercial agent, the manufacturer in the face of the sales and marketing service.

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PROCEEDINGS OF THE VI INTERNATIONAL SCIENTIFIC-PRACTICAL CONFERENCE «INNOVATIVE TECHNOLOGIES IN SCIENCE AND EDUCATION» (ITSE-2018)

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