Effect of Financial Consultant’s Capabilities on Insurance Company and Customer Satisfaction and Customer Loyalty

This study exams whether consultant’s capabilities is linked to customer satisfaction and customer loyalty, and the competence of an improved consultant’s capabilities affects the customer. The results are as follows. First, the higher the professionalism of the financial consultant, the more positive (＋) the impact on the insurer, and the higher the reliability and productivity of the financial consultant, the more positive (＋) the relationship. Second, the hypothesis that the higher consultant’s capabilities, the higher the customer satisfaction level was rejected. However, hypotheses 2-2 and 2-3 were adopted that the higher the reliability and productivity of financial consultant, the higher the customer satisfaction. Third, the better the insurance company, the higher the customer satisfaction. Fourth, the higher the customer satisfaction, the higher the customer loyalty. Through this study, insurance companies are expected to make more efforts to improve the professionalism, reliability, and productivity of insurance solicitors. In addition, good insurance companies are expected to achieve customer satisfaction management and continuous growth with the high competency of insurance agents.