Influence of Social and Economic Factors on Impulse Buying: A Research Framework

The research aims to identify several social and economic factors expected to influence consumers’ impulsive buying. This research has adopted a scoping literature review approach to reach its findings and conclusions. The author has used keywords related to the area of study to shortlist various articles published by researchers. Also, an extensive iterative search approach is adopted to identify various research works published in established peer-reviewed national and international journals. All the research articles that pertain to this study’s specific aim are included; the rest are excluded from the study. The authors have performed an in-depth study of these papers to understand all the parameters. The authors have performed analysis of the results and findings of the reviewed research articles to identify economic and social factors that influence consumers’ impulse buying.