营销:新的教学方法

M. Bernstein
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引用次数: 0

摘要

本文从理论上分析了商科教育存在的困难和问题。强调了西方传统商业教育的优势和年轻管理者在发展中市场环境中没有做好商业活动准备的问题。笔者考察了俄罗斯商科教育的现状、教学内容和教学方法。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
MARKETING: NEW APPROACHES TO TEACHING
Difficulties and problems of business education are theoretically considered in the article. The advantages of traditional Western business education and the problems of young managers that are not ready for business activity in the environment of developing markets are highlighted. The author has examined the conditions of business education in Russia, its content and approaches to teaching. 
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