{"title":"消费者购买/购物行为的实证研究(以安得拉邦贡图尔的D Mart购物中心为例)印度)","authors":"P. Srinivasa Rao","doi":"10.46647/ijetms.2022.v06i06.064","DOIUrl":null,"url":null,"abstract":"The objective of this paper to study the consumer Buying Behaviour in D Mart shopping Mall functioning at Guntur, Andhra Pradesh, India. The Indian retail industry has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players. It accounts for over 10 percent of the country’s Gross Domestic Product (GDP) and around 8 percent of the employment. In this regard primary data was collected from the 120 respondents who are the shopping/customers of D Mart shopping Mall of Guntur city through a structured questionnaire to study the buying behavior of customer. Data was tabulated and analyzed to achieve the objective of the study.","PeriodicalId":202831,"journal":{"name":"international journal of engineering technology and management sciences","volume":"12 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"AN EMPIRICAL STUDY ON CONSUMER BUYING/SHOPPING BEHAVIOUR (A study with reference to D Mart shopping Mall in Guntur, Andhra Pradesh. India)\",\"authors\":\"P. Srinivasa Rao\",\"doi\":\"10.46647/ijetms.2022.v06i06.064\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The objective of this paper to study the consumer Buying Behaviour in D Mart shopping Mall functioning at Guntur, Andhra Pradesh, India. The Indian retail industry has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players. It accounts for over 10 percent of the country’s Gross Domestic Product (GDP) and around 8 percent of the employment. In this regard primary data was collected from the 120 respondents who are the shopping/customers of D Mart shopping Mall of Guntur city through a structured questionnaire to study the buying behavior of customer. Data was tabulated and analyzed to achieve the objective of the study.\",\"PeriodicalId\":202831,\"journal\":{\"name\":\"international journal of engineering technology and management sciences\",\"volume\":\"12 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-11-28\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"international journal of engineering technology and management sciences\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.46647/ijetms.2022.v06i06.064\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"international journal of engineering technology and management sciences","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.46647/ijetms.2022.v06i06.064","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
AN EMPIRICAL STUDY ON CONSUMER BUYING/SHOPPING BEHAVIOUR (A study with reference to D Mart shopping Mall in Guntur, Andhra Pradesh. India)
The objective of this paper to study the consumer Buying Behaviour in D Mart shopping Mall functioning at Guntur, Andhra Pradesh, India. The Indian retail industry has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players. It accounts for over 10 percent of the country’s Gross Domestic Product (GDP) and around 8 percent of the employment. In this regard primary data was collected from the 120 respondents who are the shopping/customers of D Mart shopping Mall of Guntur city through a structured questionnaire to study the buying behavior of customer. Data was tabulated and analyzed to achieve the objective of the study.
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