基于位置的移动广告发布系统比较研究

2015 International Conference on Computing Communication Control and Automation Pub Date : 2015-02-26 DOI:10.1109/ICCUBEA.2015.200

Pankaj D. Virulkar, A. Bhute

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引用次数: 3

摘要

近年来，提供折扣的方式主要是广告和代金券，到目前为止主要是短信和海报，但目前需要在移动设备上做广告。必须允许供应商根据客户的兴趣向用户发布和编辑广告。该技术具有较低的数字广告成本，在大型商场广告投放中具有普遍性。为了在客户的手机上发布广告，并找到所需的供应商位置，使用QR码。通过扫描手机上的二维码，可以在客户的手机上获取位置和优惠信息。本文对各种基于位置的广告发布系统和不同的广告发布技术进行了综述。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Comparative Study: Location Based Mobile Advertisement Publishing System

In recent years, mainly advertisements and vouchers are used for providing discounts, text messages and posters were mainly used till date but to advertise on a mobile device is need of the current scenario. Vendors must be allowed to publish and edit an advertisement to users according to the interest of the customer. This technique has low cost for digital advertisement and has a pervasive system for advertising in large commercial malls. In order to publish advertisements on customer mobile phones and find the desired location of the vendors, QR codes are used. Location and deals can be obtained on the customer's mobile phone by scanning the QR code on the mobile phone. In this paper, survey on various location based system and different techniques for publishing advertisement is done.

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来源期刊

2015 International Conference on Computing Communication Control and Automation

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