Role of subject matter experts in creating awareness through space technology education and popularization (STEP®): World space week celebrations — A case study

In the current strive of globalization and technical advancement, it is need of hour to develop a general sense of space technology education and popularization among the general public so that they may work side by side by subject matter experts for the betterment of masses and progress of scientific advancements. This paper will also highlight the role of subject matter experts in development of awareness among the common masses and also emphasize on implication of connection between young aspirants and scholars of field to inspire and motivate youth to join the league. A traditional approach for awareness gauging is achieved using feedback and healthy competition protocol. This approach not only focuses on the awareness creation but also brings public united and to create awareness among the general public. The results indicate the implication of effectiveness and scope improvised in this approach is far better than the targeted audience strategy however the depth of knowledge transferred is limited. It is also important to indicate these strategies induce awareness for the need of knowledge, so this act as foundation for other strategic development for young aspirants. This paper also indicates the role of subject matter experts in implication of knowledge through common activities and providing people with unique experience of event development for awareness activities. The research has a widespread impact because of the broad spectrum of events under consideration along with the larger control group and implicates better pointers for policy and strategy makers of sciences in general and space technology in particular. This paper also indicates the global impact of such events and its role in development of international community for space technology education and popularization (STEP®).