Business Tourism Texts

The aim of this chapter is to provide a classification of business tourism texts based on Kelly's taxonomy for general tourist texts. The authors include examples of each of them so that the reader can have a wider perspective of the kind of texts that they can find in this field. The authors specifically study texts that are part of the promotional material from the public and private sector with real examples to illustrate the study. This will help readers understand the kind of text they are referring to in order to set the basis of what they will find in the following chapters. Finally, a classification of texts that are informative for exhibitors and companies will be provided in general terms but will not be specifically studied to limit the scope of the practical cases and examples provided in the later on in the book.