{"title":"融合时代旅游目的地文化营销因素研究——以细分群体的品牌态度和品牌资产差异为例","authors":"Y. Yoon, Miseong Kim, Hua Jiang, Yoo-shik Yoon","doi":"10.17548/KSAF.2019.03.30.205","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":189043,"journal":{"name":"KOREA SCIENCE & ART FORUM","volume":"1995 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Study on the Cultural Marketing Factors of Tourism Destination in the Era of Convergence : Focusing on the Brand Attitude and Brand Equity Differences by segmented groups\",\"authors\":\"Y. Yoon, Miseong Kim, Hua Jiang, Yoo-shik Yoon\",\"doi\":\"10.17548/KSAF.2019.03.30.205\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":189043,\"journal\":{\"name\":\"KOREA SCIENCE & ART FORUM\",\"volume\":\"1995 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-03-31\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"KOREA SCIENCE & ART FORUM\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.17548/KSAF.2019.03.30.205\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"KOREA SCIENCE & ART FORUM","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.17548/KSAF.2019.03.30.205","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Study on the Cultural Marketing Factors of Tourism Destination in the Era of Convergence : Focusing on the Brand Attitude and Brand Equity Differences by segmented groups