感知易用性、感知有用性、信任和返现促销对电子钱包使用意愿的影响分析

Debi Eka Putri, Onita Sari Sinaga, A. Sudirman, F. Augustinah, Edy Dharma
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引用次数: 4

摘要

如今进行数字支付的一种方式是使用虚拟钱包,即电子钱包。将使用的电子钱包将在消费者使用之前填写,这可以从消费者所需的名义金额的银行账户中完成。当虚拟钱包被用来进行数字支付时,消费者输入虚拟钱包的钱将根据转账金额被记入借方。本研究旨在分析感知易用性、感知有用性、信任和现金返还促销对印度尼西亚电子钱包使用意愿的影响。本研究的研究方法包括图书馆和实地调查设计,并采用定量方法。本研究的研究对象是印度尼西亚的电子钱包用户。使用观察、访谈、问卷调查和文件的数据收集技术。数据分析采用偏最小二乘法(PLS)。研究表明,感知易用性、感知有用性、信任和现金回馈促销对使用意愿的正向显著影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Analysis of the Effect of Perceived Ease of Use, Perceived Usefulness, Trust, and Cashback Promotion on Intention to Use E-wallet
One way to make digital payments today is using a virtual wallet, an e-wallet. The e-wallet that will be used will be filled in before being used by consumers, which can be done from a banking account with the nominal amount of money desired by the consumer. When the virtual wallet has been used to make digital payments, the money that the consumer has entered into the virtual wallet will be debited according to the amount of money transferred. This study aims to analyze the effect of perceived ease of use, perceived usefulness, trust, and cashback promotion on the intention to use e-wallets in Indonesia. This study's research method includes library and field research design with a quantitative approach. The research subjects taken in this study were ewallet users in Indonesia. Data collection techniques using observation, interviews, questionnaires, and documentation. The data analysis method used is Partial Least Square (PLS). The study stated positive and significant results between perceived ease of use, perceived usefulness, trust, and cashback promotion on intention to use.
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