{"title":"通过污名化的流行文化打造国家品牌:日本中央部委的“酷日本”热潮","authors":"Takeshi Matsui","doi":"10.15057/26980","DOIUrl":null,"url":null,"abstract":"This paper investigates how and why various central ministries in Japan have adopted policies promoting Japanese popular culture such as manga (comic books), anime (animated films and TV shows), games, fashion and so forth, which had formerly been neglected by the state due to their stigmatized status. This paper analyzes documents released by bureaucrats and the results of interviews conducted with key persons from central ministries and institutions under their jurisdiction to shed light on institutional isomorphism observed in the central government of Japan.","PeriodicalId":154016,"journal":{"name":"Hitotsubashi journal of commerce and management","volume":"12 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2014-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"11","resultStr":"{\"title\":\"NATION BRANDING THROUGH STIGMATIZED POPULAR CULTURE: THE \\\"COOL JAPAN\\\" CRAZE AMONG CENTRAL MINISTRIES IN JAPAN\",\"authors\":\"Takeshi Matsui\",\"doi\":\"10.15057/26980\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This paper investigates how and why various central ministries in Japan have adopted policies promoting Japanese popular culture such as manga (comic books), anime (animated films and TV shows), games, fashion and so forth, which had formerly been neglected by the state due to their stigmatized status. This paper analyzes documents released by bureaucrats and the results of interviews conducted with key persons from central ministries and institutions under their jurisdiction to shed light on institutional isomorphism observed in the central government of Japan.\",\"PeriodicalId\":154016,\"journal\":{\"name\":\"Hitotsubashi journal of commerce and management\",\"volume\":\"12 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2014-10-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"11\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Hitotsubashi journal of commerce and management\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.15057/26980\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Hitotsubashi journal of commerce and management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.15057/26980","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
NATION BRANDING THROUGH STIGMATIZED POPULAR CULTURE: THE "COOL JAPAN" CRAZE AMONG CENTRAL MINISTRIES IN JAPAN
This paper investigates how and why various central ministries in Japan have adopted policies promoting Japanese popular culture such as manga (comic books), anime (animated films and TV shows), games, fashion and so forth, which had formerly been neglected by the state due to their stigmatized status. This paper analyzes documents released by bureaucrats and the results of interviews conducted with key persons from central ministries and institutions under their jurisdiction to shed light on institutional isomorphism observed in the central government of Japan.
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