Euphemisms in the Headlines of Haluan Newspaper

The use of language in communication process is not limited to its function as a tool for delivering information, but also as an important tool for maintaining social relations. This can be realized with the use of the right language, one of which is by including the euphemism. This study aimed to describe the use of euphemism and its background in the headlines of Haluan February 2018 edition. The method used in this study is descriptive method. The results showed that the use of euphemism on research subjects was in the form of figurative expressions, flippancy, circumlocutions, abbreviations, one for one substitution, hyperbole, and jargon. The background of the use of euphemism was interpreted to: (1) avoid the use of some words that can cause panic and fear; (2) be nonoffensive, insulting, or demeaning to others; (3) decrease or to not mention something hurtful or tragic; (4) appear diplomatic or rhetorical; (5) replace taboo, vulgar, prohibited and negative words; (6) keep a secret; (7) respect others; (8) give critics politely.