Aplikasi Strategi Lautan Biru Kebangsaan Dalam Agihan Zakat Pendidikan Di Zakat Pulau Pinang (ZPP) (The National Blue Ocean Strategy Applications Zakat Education in Zakat Penang (ZPP))

Among the key thrusts and government policies to enhance the country's productivity competitiveness towards high-income and developed nations is through the national blue ocean strategy or Blue Ocean Strategy. This study is to analyze the application of the national blue ocean strategy in Zakat of Penang (ZPP) in the context of the distribution of zakat education today. The ZPP was chosen as the highest among the highest education zakat in the country in 2017 amounting to RM 31,713,200.41 being 31.78% of the total distribution of RM 99,782,721.01. The question is, how far is the application of the national blue ocean strategy to assist the distribution of zakat education in ZPP and how does the application take place according to current and local conditions? Hence, the objective of this study is to identify the forms of joint ventures carried out with external agencies to strengthen the distribution system in ZPP and to meet the reality of current zakat distribution of education. The methodology of the study was conducted qualitatively by collecting data through library research and field research using unstructured interview methods. Data analysis uses descriptive and comparative methods. Research findings show that there are various joint venture programs in the distribution of zakat education that involve national blue ocean strategies such as the joint program of Penang Development Center, Naza Group, PERDA, State Education Department, KADUN which has a positive impact on the distribution especially education zakat in Penang.