乌克兰食品市场消费者行为的微观经济模型

Yu. H. Bocharova, Y. Lyzhnyk, І. V. Shapovalova
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引用次数: 0

摘要

目标。本文的目的是在国内外消费者行为建模经验的基础上,确定食品市场消费者行为模型的主要特征;调查战争对消费者行为的心理变化和市场活动本身的变化的影响,以便在将来的消费者行为建模过程中考虑到它们。本研究的理论和方法基础是国内外科学家的科学著作。学习过程和现象的辩证方法(用于对乌克兰食品市场消费者行为建模问题的一般研究);专著(用于分析和概括消费者行为建模的理论基础);图表(显示消费者对不同类别商品的偏好、乌克兰消费者在战争期间购买行为的特点以及影响消费者选择的因素);指数(用以评估消费者对不同类别商品偏好的变化);抽象-逻辑方法(用于评估统计数据并形成最终研究结论)。结果。考虑了消费者行为建模的组成部分和特征,以及在食品市场中做出消费者选择的过程,确定了区分食品市场与其他市场的主要特征。提出了食品市场中消费者行为建模类型的分类。在接下来的研究中,我们发现乌克兰的消费品市场在战争期间发生了怎样的变化。分析了消费者篮子中商品价格的增长和物流供应链的恢复和再分配。对各种产品的需求弹性水平进行了分析,发现在战争期间,只有7%的乌克兰消费者在购买食品时不限制自己。乌克兰食品市场上消费者行为的主要影响因素是人口的购买力和消费者的收入水平。通过对消费者选择某一产品品牌的影响因素的研究可以发现,在消费者选择某一产品品牌时,支持军队、支持志愿者、支持国家语言、支持政治等问题在消费者的偏好中占据首位。提出了战争期间乌克兰食品市场消费者行为变化的影响因素模型;确定了战争期间改变食品市场消费者行为的三组主要影响因素。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
MICROECONOMIC MODELING OF CONSUMER BEHAVIOUR IN THE FOOD MARKET OF UKRAINE
Objective. The objective of the article is to determine the main features of consumer behaviour models in food markets on the basis of domestic and global experience of modeling consumer behavior; to investigate the impact of war on changes in both the psychology of consumer behaviour and changes in the activity of the markets themselves in order to take them into account in the process of modeling consumer behaviour in the future. Methods. The theoretical and methodological basis of the research are the scientific works of foreign and domestic scientists. Dialectical method of learning processes and phenomena (for a general study of the issue of modeling consumer behaviour in the Ukrainian food market); monographic (for analysis and generalization of the theoretical foundations of consumer behaviour modeling); graphic (to display consumer preferences for different categories of goods, peculiarities of purchasing behaviour of Ukrainian consumers during the war and factors influencing consumer choice); index (to assess changes in consumer preferences for different categories of goods); abstract-logical method (for evaluating statistical data and for forming the resulting research conclusions). Results. The components and features of modeling consumer behaviour and the process of making a consumer choice in the food market are considered, the main features that distinguish the food market from other markets are determined. A classification of consumer behaviour modeling types in food markets is proposed. In the subsequent research, it is found out how the consumer goods market of Ukraine changes during the war. The growth of prices for goods in the consumer basket and the restoration and redistribution of logistics supply chains are analyzed. The levels of elasticity of demand for various groups of products are analyzed and it is found that during the war, only 7% of Ukrainian consumers do not limit themselves when buying food products. The main influencing factor on consumer behaviour on the food market in Ukraine is the purchasing power of the population and the level of income of consumers. The study of influencing factors on the consumer's choice of a certain product brand makes it possible to find out that the issues of supporting the army, volunteers, state language and politics take the first places among consumer preferences when choosing a certain product brand. The model of influencing factors on the changing consumer behaviour in the food market of Ukraine during the war is proposed; three main groups of influencing factors that change consumer behaviour in food markets during the war are determined.
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