{"title":"急躁、压力和释放的代价:手机游戏公司的盈利模式探讨","authors":"Denis Lescop, Elena Lescop","doi":"10.2139/ssrn.2404273","DOIUrl":null,"url":null,"abstract":"The mobile gaming industry is growing at a rapid pace. Smartphones, tablets and other mobile devices are new channels to deliver games to customers. However, since the birth of Internet, users are accustomed to get things for free. How then mobile game companies are able to make billions € in revenue? What are the main drivers of profitability in this sector? Our objective is to dissect the freemium pricing strategy that is frequently used in the mobile gaming sector. With the help of the case study of Gameloft, we explore the method and the path for converting free into profit by playing with the users’ frustration and stress.","PeriodicalId":239750,"journal":{"name":"Strategy & Microeconomic Policy eJournal","volume":"49 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2014-05-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"The Price Tag of Impatience, Stress and Release: An Exploration of the Revenue Model of Mobile Gaming Companies\",\"authors\":\"Denis Lescop, Elena Lescop\",\"doi\":\"10.2139/ssrn.2404273\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The mobile gaming industry is growing at a rapid pace. Smartphones, tablets and other mobile devices are new channels to deliver games to customers. However, since the birth of Internet, users are accustomed to get things for free. How then mobile game companies are able to make billions € in revenue? What are the main drivers of profitability in this sector? Our objective is to dissect the freemium pricing strategy that is frequently used in the mobile gaming sector. With the help of the case study of Gameloft, we explore the method and the path for converting free into profit by playing with the users’ frustration and stress.\",\"PeriodicalId\":239750,\"journal\":{\"name\":\"Strategy & Microeconomic Policy eJournal\",\"volume\":\"49 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2014-05-08\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Strategy & Microeconomic Policy eJournal\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2139/ssrn.2404273\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Strategy & Microeconomic Policy eJournal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.2404273","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Price Tag of Impatience, Stress and Release: An Exploration of the Revenue Model of Mobile Gaming Companies
The mobile gaming industry is growing at a rapid pace. Smartphones, tablets and other mobile devices are new channels to deliver games to customers. However, since the birth of Internet, users are accustomed to get things for free. How then mobile game companies are able to make billions € in revenue? What are the main drivers of profitability in this sector? Our objective is to dissect the freemium pricing strategy that is frequently used in the mobile gaming sector. With the help of the case study of Gameloft, we explore the method and the path for converting free into profit by playing with the users’ frustration and stress.
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