Factors Affecting Ridesharing Intention in the Context of COVID-19

The primary aim of this empirical paper is to identify the antecedents of ridesharing intention in the ‘new normal’ era. This study uses attitude, subjective norm, and perceived behavioral control as mediators and environmental concern as the independent variable. An online self-administered survey approach was used to collect data from ridesharing users who have received two doses of COVID-19 vaccines. IBM SPSS 23.0 and AMOS 23.0 were used to conduct the statistical analysis for the study. Results revealed that environmental concern has direct and indirect effects on ridesharing intention mediated through attitude, subjective norms, and perceived behavioral control. These relationships are negatively moderated by perceived health risk on COVID- 19. The study also discusses theoretical and managerial implications based on the research results.