{"title":"X标记现场","authors":"Demetra Kolakis","doi":"10.1163/9789004392250_009","DOIUrl":null,"url":null,"abstract":"This study explores the meaning and usage of branded spaces and atmospheric strategies and those who experience the fashion environment. The aim of this research is to investigate the area between digital and physical retail space by evaluating the enhanced engagement between consumers and brands.","PeriodicalId":282259,"journal":{"name":"Fashion and Contemporaneity","volume":"30 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2015-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"X Marks the Spot\",\"authors\":\"Demetra Kolakis\",\"doi\":\"10.1163/9789004392250_009\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study explores the meaning and usage of branded spaces and atmospheric strategies and those who experience the fashion environment. The aim of this research is to investigate the area between digital and physical retail space by evaluating the enhanced engagement between consumers and brands.\",\"PeriodicalId\":282259,\"journal\":{\"name\":\"Fashion and Contemporaneity\",\"volume\":\"30 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2015-04-21\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Fashion and Contemporaneity\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1163/9789004392250_009\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Fashion and Contemporaneity","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1163/9789004392250_009","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
This study explores the meaning and usage of branded spaces and atmospheric strategies and those who experience the fashion environment. The aim of this research is to investigate the area between digital and physical retail space by evaluating the enhanced engagement between consumers and brands.
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