{"title":"价格、促销和口碑对购买兴趣的影响","authors":"Osly Usman, Nisrina Sukma Dyanti","doi":"10.2139/ssrn.3638868","DOIUrl":null,"url":null,"abstract":"This study aims to determine whether there is an effect of Price, Promotion, and Word of Mouth on buying interest. This research was conducted for two months from April to May 2020. The research method used was a survey method with a causality approach. The population in this study was the general public, which totaled 212 respondents. Data collection techniques using literature and questionnaire techniques. Data analysis techniques using SPSS 25.0 and AMOS 22.0 with structural equation analysis (SEM). The results showed that each variable had the same effect. So it can be said, if the high buying interest will affect the price, promotion, and Word of Mouth. The effect of good Prices, Promotions and Word of Mouth will certainly increase high Buying Interest.","PeriodicalId":388011,"journal":{"name":"Corporate Social Responsibility (CSR) eJournal","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2020-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Influence of Price, Promotion, and Word of Mouth On Buying Interest\",\"authors\":\"Osly Usman, Nisrina Sukma Dyanti\",\"doi\":\"10.2139/ssrn.3638868\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study aims to determine whether there is an effect of Price, Promotion, and Word of Mouth on buying interest. This research was conducted for two months from April to May 2020. The research method used was a survey method with a causality approach. The population in this study was the general public, which totaled 212 respondents. Data collection techniques using literature and questionnaire techniques. Data analysis techniques using SPSS 25.0 and AMOS 22.0 with structural equation analysis (SEM). The results showed that each variable had the same effect. So it can be said, if the high buying interest will affect the price, promotion, and Word of Mouth. The effect of good Prices, Promotions and Word of Mouth will certainly increase high Buying Interest.\",\"PeriodicalId\":388011,\"journal\":{\"name\":\"Corporate Social Responsibility (CSR) eJournal\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2020-06-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Corporate Social Responsibility (CSR) eJournal\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2139/ssrn.3638868\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Corporate Social Responsibility (CSR) eJournal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.3638868","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Influence of Price, Promotion, and Word of Mouth On Buying Interest
This study aims to determine whether there is an effect of Price, Promotion, and Word of Mouth on buying interest. This research was conducted for two months from April to May 2020. The research method used was a survey method with a causality approach. The population in this study was the general public, which totaled 212 respondents. Data collection techniques using literature and questionnaire techniques. Data analysis techniques using SPSS 25.0 and AMOS 22.0 with structural equation analysis (SEM). The results showed that each variable had the same effect. So it can be said, if the high buying interest will affect the price, promotion, and Word of Mouth. The effect of good Prices, Promotions and Word of Mouth will certainly increase high Buying Interest.
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