{"title":"儿童E/I电视节目亲社会品质评价方案的建立","authors":"W. W. Anderson","doi":"10.3138/SIM.7.2.002","DOIUrl":null,"url":null,"abstract":"This study used content analysis methodology to examine difference in levels of prosocial elements within similar E/I classified children's television series, Nickelodeon's Rugrats and PBS's Arthur , and compare them against levels of prosociality in two non E/I programs, The Cosby Show and The Simpsons , established in a previous research study. The results advance the conclusion that in situations of simultaneous broadcast, viewers would be better served watching Arthur than Rugrats . Furthermore, the methodology developed establishes a protocol for future comparison of E/I programming, which ultimately can be used to develop a linear hierarchy of prosocial program content. Additionally, this study developed a new and more concrete definition for prosociality than has been used in the past by broadcasters and policymakers. This definition has three benefits over existing definitions: scope, syntactic design, and applicability for generalization outside the framework of this study by broadcasters, policymakers, and media literacy scholars.","PeriodicalId":206087,"journal":{"name":"Simile: Studies in Media & Information Literacy Education","volume":"27 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2007-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"Establishing a Protocol for Evaluating Prosocial Merit in Children's E/I Television Programs\",\"authors\":\"W. W. Anderson\",\"doi\":\"10.3138/SIM.7.2.002\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study used content analysis methodology to examine difference in levels of prosocial elements within similar E/I classified children's television series, Nickelodeon's Rugrats and PBS's Arthur , and compare them against levels of prosociality in two non E/I programs, The Cosby Show and The Simpsons , established in a previous research study. The results advance the conclusion that in situations of simultaneous broadcast, viewers would be better served watching Arthur than Rugrats . Furthermore, the methodology developed establishes a protocol for future comparison of E/I programming, which ultimately can be used to develop a linear hierarchy of prosocial program content. Additionally, this study developed a new and more concrete definition for prosociality than has been used in the past by broadcasters and policymakers. This definition has three benefits over existing definitions: scope, syntactic design, and applicability for generalization outside the framework of this study by broadcasters, policymakers, and media literacy scholars.\",\"PeriodicalId\":206087,\"journal\":{\"name\":\"Simile: Studies in Media & Information Literacy Education\",\"volume\":\"27 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2007-05-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Simile: Studies in Media & Information Literacy Education\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.3138/SIM.7.2.002\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Simile: Studies in Media & Information Literacy Education","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3138/SIM.7.2.002","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Establishing a Protocol for Evaluating Prosocial Merit in Children's E/I Television Programs
This study used content analysis methodology to examine difference in levels of prosocial elements within similar E/I classified children's television series, Nickelodeon's Rugrats and PBS's Arthur , and compare them against levels of prosociality in two non E/I programs, The Cosby Show and The Simpsons , established in a previous research study. The results advance the conclusion that in situations of simultaneous broadcast, viewers would be better served watching Arthur than Rugrats . Furthermore, the methodology developed establishes a protocol for future comparison of E/I programming, which ultimately can be used to develop a linear hierarchy of prosocial program content. Additionally, this study developed a new and more concrete definition for prosociality than has been used in the past by broadcasters and policymakers. This definition has three benefits over existing definitions: scope, syntactic design, and applicability for generalization outside the framework of this study by broadcasters, policymakers, and media literacy scholars.